As part of western Sweden transition towards a sustainable mobility system, this thesis investigates the role SMEs have in that transition. Indeed, four disruptive trends that could have that potential to transform mobility systems are; (a) electrification, (b) automatization, (c) connectivity and (d) shared mobility. Two main questions are answered regarding SMEs that are driven by innovation and developing solutions in relation to those trends; (1) what current role played by such entities, and (2) what perceived role supposed to be played by them. Accordingly, insights that VGR administration could consider, to assist SMEs overcome barriers and scale up their innovations, are identified and presented.
Strategic Niche Management
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